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Luxury Meets Authenticity: Building YOXO HAIR’s Digital Boutique

How Bebell Digital Solutions helped YOXO HAIR — a U.S.-based natural hair extension brand — create a seamless shopping experience with flexible payments and global delivery.

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Location

United States

Since

August 2022

Founder & CEO

Mariel

Industry

Luxury Beauty & Hair Extensions

Problem & Protagonist

YOXO HAIR offered top-quality, natural hair extensions that empowered women to embrace their beauty with confidence. However, their manual sales process limited scalability. Customers faced difficulty placing orders, navigating payment options, and tracking deliveries — creating friction that restricted their online growth.

YOXO Hair Product Display
YOXO Hair Model and Products

Aspiration & Agitation

Founder Mariel envisioned more than just a website — she wanted a digital boutique that reflected the brand’s elegance and made premium beauty accessible to all. Her goal was to give customers freedom: to order easily, pay flexibly, and receive products anywhere in the world.

Strategic Solution

Bebell Digital Solutions built a modern, mobile-first e-commerce experience that brought YOXO HAIR’s luxury aesthetic to life while delivering powerful functionality.

Integrated Payments

We connected Stripe, PayPal, and personal payment methods like CashApp and Western Union — offering complete flexibility for customers worldwide.

Seamless Logistics

We partnered with FedEx International Freight, USPS, and UPS to provide global shipping solutions with real-time tracking.

Mobile-First Design

Optimized for on-the-go shoppers, ensuring a smooth browsing and checkout experience across all devices.

Challenges & Conquest

Coordinating global payments and delivery logistics required custom integration and precise automation — but the results redefined YOXO HAIR’s operations.

Payment Gateway Integration

Logistics Coordination

Mobile Optimization

Amazing Results

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Increase in online orders (%)

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Improvement in repeat purchases (%)

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Faster checkout time (%)

YOXO Hair Dashboard
Mariel YOXO Hair Founder

“Working with the Bebell Digital team has been a wonderful experience. They are professional, kind, and their customer service is incredible! I’m very happy with my website — it has truly helped my online business grow. You have been my best decision. Thank you, Aaron and Anisia, for your patience and your valuable support ❤️”

— Mariel, Founder of YOXO HAIR

Lesson & Long-Term Vision

When luxury meets accessibility, real growth follows. YOXO HAIR’s transformation proved that the right digital foundation doesn’t just sell — it scales beauty, confidence, and connection worldwide.

At Bebell Digital Solutions, we don’t build websites — we build profit engines for visionary brands.

Ready to make your luxury brand accessible worldwide?

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