Bebell Digital Solutions helped Virtual Restaurant Store — a Dominican B2B supplier — move from manual orders to a fully automated online business serving restaurants and hotels across the country.
See ResultsSanto Domingo, Dominican Republic
2024
Massiel Elizabeth Eusebio Morales
Restaurant & Hospitality Equipment E-Commerce
Virtual Restaurant Store emerged to simplify how restaurants and hotels in the Dominican Republic buy their daily operation tools and supplies. But as demand grew, their sales channels — social media and WhatsApp — became inefficient. Manual order tracking, inconsistent pricing, and lack of inventory control limited their ability to scale nationwide.
Massiel envisioned a 100% digital store — a seamless platform where every order, from payment to dispatch, could be completed automatically without the need for a showroom. She wanted a scalable system that allowed restaurants to order supplies online effortlessly and receive discounts with unique client codes.
Bebell Digital Solutions designed a custom e-commerce B2B ecosystem tailored to Virtual Restaurant Store’s logistical structure, offering end-to-end automation.
We structured a database-driven catalog with smart filters by category and brand, simplifying navigation for both small businesses and large hospitality clients.
Clients can now register and receive personalized discount codes, creating loyalty loops and enabling segmentation for marketing automation.
We integrated regional shipping zones and automated order confirmations, ensuring all deliveries are dispatched within 24 hours of payment approval.
One of the biggest challenges was consolidating the fragmented product database — scattered across Excel sheets, WhatsApp messages, and social media posts — while ensuring accurate price levels for wholesale and retail clients.
Data Migration & Organization
Multi-Tier Pricing Setup
Automation Integration
Products digitized and published (SKUs)
Increase in online orders (%)
Reduction in admin time (%)
National shipping coverage (%)
“Gracias a Bebell, logramos crear la plataforma que siempre soñamos. Hoy nuestros clientes compran más rápido, confían más y reciben sus pedidos sin complicaciones.”
Virtual Restaurant Store’s transformation shows that the foodservice industry in the Dominican Republic is ready for digital acceleration. By automating operations, the brand didn’t just modernize — it built a scalable model ready to expand across the Caribbean.
At Bebell Digital Solutions, we don’t build websites — we build online businesses that fuel long-term profit and growth.
