How Bebell Digital Solutions helped Dominican artist Nathalie Hazim transform her fanbase into a thriving merchandise business.
See ResultsDominican Republic
April 2021
Nathalie Hazim
Music & Entertainment
Nathalie Hazim, an acclaimed Dominican singer-songwriter, had built a loyal audience through her heartfelt music. However, despite her growing following, she lacked a structured way to monetize her fan engagement. Her fans wanted to connect more deeply — beyond streaming or live events — but there was no channel for that connection to turn into commerce.
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Nathalie dreamed of offering her fans something personal and lasting — a collection of products inspired by her albums and lyrics. She wanted to transform her art into wearable and collectible expressions of her identity. Yet she faced the challenge of managing design, e-commerce, payments, and shipping logistics as an independent artist without a digital infrastructure.
Bebell Digital Solutions developed a complete digital ecosystem around Nathalie’s brand, merging artistry with commerce. Our solution included product design and placement, a custom e-commerce platform, secure payment processing, and automated shipping integrations.
We created product concepts inspired by her albums and signature aesthetics — from apparel to accessories — ensuring visual consistency across the entire collection.
Her online store was designed to deliver an emotional fan journey while maintaining seamless navigation, responsive layouts, and secure checkout experiences.
We integrated automated payment gateways and real-time shipping systems, simplifying global order processing and reducing manual workload.
Balancing artistic authenticity with business functionality required careful strategy. Every visual and product element had to represent her brand while delivering operational efficiency.
Creative Consistency Across Products
Logistics & Payment Integration
Increase in fan engagement (%)
Automated order management
Days to first merchandise sell-out
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“Me encanta mi tienda!”
In a world where creativity meets commerce, Nathalie’s project proves that authenticity sells. Her store now stands as a bridge between music and lifestyle — empowering fans to participate in her artistic journey every day.
At Bebell Digital Solutions, we don’t just build websites; we build sustainable digital businesses that help artists grow beyond the stage.
