How Bebell Digital Solutions helped Lurinels launch a bilingual, multi-currency online store with automated invoicing (Comprobante Fiscal), PayPal & card payments, and same-day delivery workflows.
See ResultsLa Romana, Dominican Republic
October 2019
Lucero G. Cheaz
Women's Skincare & Personal Beauty
Lurinels — led by founder Lucero García — is a corporate-sized Dominican beauty brand selling a curated range of skincare and personal-care products through physical and social channels. Although the business had demand, a team, and active Facebook & Instagram profiles, it lacked a structured e-commerce system: no multi-currency checkout, no automated fiscal invoices, and inefficient manual order handling. These operational gaps limited growth and created friction for customers.
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Lucero wanted Lurinels to become more than a local seller—she wanted a professional online business that reflected the premium quality of her skincare line. The objectives were: bilingual store (Spanish & English), accept payments in DOP and USD, provide automated invoices with fiscal receipts (Comprobante Fiscal), support PayPal and card payments, and coordinate same-day delivery within Santo Domingo. Without a reliable digital platform, orders flowed through manual messages and phone calls, causing delays and lost sales.
Bebell Digital Solutions partnered with Lurinels to build a business-first e-commerce foundation: a mobile-first, bilingual storefront with multi-currency support, integrated payment gateways, and automated invoice generation to meet fiscal compliance.
Plan Básico setup (1–100 products) structured for scalability with clear product categories, variants, and SEO-ready descriptions.
Configured DOP and USD pricing, integrated PayPal and local card processors (Clink, Azul, Cardnet), and tested full checkout flows for local and international customers.
Implemented automated Comprobante Fiscal generation and delivery to customers, reducing manual paperwork and ensuring compliance for accounting.
Built an order automation flow that notifies the operations team, coordinates packaging, and triggers same-day delivery for Santo Domingo orders.
The main challenge was combining fiscal compliance, bilingual UX, and multi-currency payments while keeping the shopping experience simple for customers. We configured multiple payment gateways, implemented a robust invoice generator, and tuned the mobile checkout flow so customers could complete purchases in two steps.
Catalog Organization & UX
Payment & Fiscal Integration
Operational Automation
Increase in online orders (%)
Reduction in manual workload (%)
Times higher returning customer rate
Increase in loyal customers (%)
“Working with Bebell gave us the systems Lurinels needed to sell professionally. We now accept card and PayPal payments, deliver the same day, and issue fiscal invoices automatically — our team can spend time growing the brand instead of doing paperwork.”
Lurinels demonstrates that building a scalable digital foundation converts a strong product lineup into a repeatable revenue engine. With bilingual support, multi-currency checkout, automated fiscal invoicing, and streamlined delivery operations, Lucero now has an online business ready to expand beyond local channels into regional and international markets.
Bebell Digital Solutions doesn't just build websites—we build online businesses that grow.
