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Digital Stores

From Craft to E-commerce

How Bebell Digital Solutions helped Luli for Men transform handcrafted artistry into a scalable, automated e-commerce business.

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Location

Santo Domingo, Dominican Republic

Since

August 2021

Founder

Luisanna Rodgers

Industry

Handcrafted Men's Accessories

Problem & Protagonist

Luli for Men, a Dominican artisan brand specializing in handcrafted men's bracelets, grew rapidly on social media. However, every order required manual messaging, payment coordination, and tracking. This chaotic system limited growth and consumed the founder’s creative time.

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Aspiration & Agitation

Luli for Men dreamed of a seamless online shopping experience where customers could browse, customize, and purchase without messaging manually. They needed automation — without losing the authenticity of their handcrafted identity.

Strategic Solution

Bebell Digital Solutions built a modern, intuitive e-commerce platform that streamlined the entire business workflow — from order to payment to delivery.

User-Friendly E-commerce System

A beautifully designed, mobile-first store where customers can easily explore collections and complete purchases in seconds.

Automated Payments

Integrated payment gateways ensure fast, secure transactions — eliminating manual payment coordination.

Simplified Order Management

The new backend allows Luli for Men to track orders, customers, and stock without spreadsheets or manual errors.

Challenges & Conquest

The biggest challenge was preserving the brand’s artisanal identity while modernizing operations. Our team blended handcrafted storytelling with digital automation, delivering a platform that feels personal yet operates efficiently.

Design Aesthetic Alignment

Automation Architecture

User Experience Optimization

Amazing Results

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Increase in online sales (%)

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Reduction in manual workload (%)

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Times higher conversion rate

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New international markets reached

Dashboard Results
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“Bebell Digital Solutions elevated my brand. Now my store works on its own, and I can focus on creating the bracelets my customers love.”

— Luisanna Rodgers, Founder of Luli for Men

Lesson & Long-Term Vision

Luli for Men shows that craftsmanship and technology can connect beautifully. With a strong digital foundation, a handmade brand can scale globally without losing its essence.

Bebell Digital Solutions doesn’t build websites — we build online businesses that grow.

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