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Digital Stores

From Curated Interior Design Studio to a Profitable Online Store

How Bebell Digital Solutions helped Kei Design Shop launch a scalable e-commerce system with USD payments and same-day delivery.

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Location

Santo Domingo, Dominican Republic

Registered

October 11, 2021

Founder

Tahnee Pelliccioni

Industry

Home Décor & Interior Accessories

Problem & Protagonist

Kei Design Shop is the online store of Tahnee Pelliccioni, a Venezuelan interior designer based in Santo Domingo. Tahnee had a carefully curated selection of contemporary home décor pieces and a strong local reputation — but lacked the digital systems to sell online: no storefront, no payment gateway, and no streamlined order management. Manual processes capped growth and consumed the time she wanted to spend designing.

E-commerce preview
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Aspiration & Agitation

Tahnee wanted more than a shop — she wanted a business that reflected her design identity: a streamlined, beautiful shopping experience where customers could pay in USD, place orders quickly, and receive same-day delivery in Santo Domingo. The friction of manual messaging and ad-hoc payments was preventing her from scaling.

Strategic Solution

Bebell Digital Solutions acted as strategic partners and built a complete digital foundation for Kei Design Shop — focusing on customer experience, secure payments, and operational automation.

Design-Forward E-commerce

A mobile-first store that showcases Tahnee’s curated aesthetic while making discovery and checkout effortless.

USD Payment Integration

PayPal integration to accept payments in dollars—tested end-to-end to ensure a frictionless checkout for local and international customers.

Automated Orders & Delivery

An order workflow that notifies the owner, coordinates packaging, and enables same-day door-to-door delivery across Santo Domingo.

Challenges & Conquest

The core challenge was enabling a USD-friendly, compliant payment flow for an independent Dominican business while preserving Tahnee’s highly visual brand language. We integrated PayPal, ran multi-scenario checkout tests, and tuned the product pages so the handcrafted origin of each item remained front-and-center.

Brand & Aesthetic Alignment

Payment & Compliance Setup

Order Automation

Amazing Results

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Increase in online sales (%)

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Reduction in manual workload (%)

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Times higher conversion rate

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First-day orders (count)

Dashboard Results
Founder Photo

“After enabling my payment button on the website, I received my first order in one day!! I’m extremely grateful for the work, the time, and the guidance ❤️ it would be impossible for me to do this without you.”

— Tahnee Pelliccioni, Owner of Kei Design Shop

Lesson & Long-Term Vision

Kei Design Shop demonstrates that a thoughtfully built digital foundation converts creative talent into a repeatable revenue engine. With automated payments, streamlined order flows, and a design-led storefront, Tahnee now has a platform that supports expansion, new product lines, and a stronger brand presence beyond Santo Domingo.

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