How Bebell Digital Solutions helped Decovintage Art build a digital academy and expand Chalk Paint across the Dominican Republic.
See ResultsSanto Domingo, Dominican Republic
2020
Pilar Flores
Creative Courses & Chalk Paint Products
Decovintage Art, founded by artist and entrepreneur Pilar Flores, had built a respected brand teaching painting and furniture restoration techniques. As the official representative of Chalk Paint in the Dominican Republic, demand was growing — but her business was limited to physical workshops and manual product sales.
Pilar needed a way to expand nationally, teach more students without being physically present, and automate paint & accessory sales.
Pilar wanted to turn her years of experience into a scalable digital business — one that could reach students from every province. She needed a trusted online platform where she could teach painting techniques, sell Chalk Paint, and create a real creative movement across the country.
But without technology, her growth was capped. Every new student, every new sale, meant more manual work.
We built a digital platform that works as an online academy, e-commerce store, and brand authority hub — all in one.
A full digital academy where students can learn painting, restoration, and Chalk Paint techniques through structured video lessons and downloadable material.
We designed a modern, easy-to-navigate e-commerce system for selling paint, brushes, accessories, and creative kits across the country.
We built a strong messaging strategy to position Decovintage Art as the official Chalk Paint representative in the Dominican Republic.
Our biggest challenge was transforming a hands-on craft experience into an engaging digital learning environment. Another key challenge was creating a system simple enough for Pilar to manage without technical expertise.
Digital Course Experience
Automatización de Ventas
E-commerce Setup
Brand Positioning
Students enrolled in first launch
Increase in online product interest (%)
Online payment success rate (%)
Nationwide leads reached
“Excellent work and service! Ernesto has been very patient and attentive throughout the development process. I wish you success!”
Decovintage Art proved that creativity is scalable when supported by the right digital ecosystem. With her new online academy and e-commerce platform, Pilar can continue expanding, launching new courses, and growing her Chalk Paint community across the country.
At Bebell Digital Solutions, we don’t build websites — we build digital businesses.
