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Digital Stores

From Local Decor Shop to 500+ Product Online Store

How Bebell Digital Solutions helped Casa Cool RD scale from manual sales to a fully automated e-commerce platform with social integration and same-day delivery.

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Location

Dominican Republic

Since

December 2020

Founder & Owner

Coni García

Industry

Home Décor & E-commerce

Problem & Protagonist

Casa Cool RD, a Dominican creative décor brand founded by Coni García, offered a wide range of unique home accessories and design pieces. Despite strong demand, sales were handled manually through messages on Instagram and WhatsApp. Inventory was difficult to manage, and order tracking depended entirely on manual invoicing and spreadsheets — limiting growth and efficiency.

Casa Cool RD Store Interior
Casa Cool RD Creative Team

Aspiration & Agitation

Coni envisioned a seamless digital store that could display over 500 decorative products, automate orders and invoices, and connect directly with her audience through Instagram and Facebook. Without this digital foundation, Casa Cool risked losing momentum as competitors moved online and customers demanded faster, more convenient shopping experiences.

Strategic Solution

Bebell Digital Solutions built Casa Cool RD’s e-commerce platform as a complete digital business system — combining design, automation, and integration to make scaling effortless.

Custom Online Store

We designed a modern e-commerce site optimized for mobile, showcasing 500+ products with categories, SKUs, and real-time stock visibility.

Automated Digital Invoicing

Every order now generates a professional invoice instantly, connected to the payment gateway — eliminating manual paperwork and human error.

Social Commerce Integration

Casa Cool’s store was connected to Instagram and Facebook Shops, enabling clients to order directly from social media with one click.

Challenges & Conquest

From inventory digitization to 500 product photography sessions, the process required precision and coordination between creative and technical teams.

Product Photography & Categorization

SKU Inventory Mapping

Payment & Invoicing Automation

Amazing Results

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Online Operations & Automatic Workflow (%)

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Increase in online sales (%)

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Higher conversion from Instagram & Facebook (%)

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Products organized and automated

Casa Cool RD Dashboard
Coni García Portrait

“Bebell transformed my small home décor shop into a professional online business. Now I manage everything — products, payments, and deliveries — from one dashboard. It’s the best investment I’ve made.”

— Coni García, Owner of Casa Cool RD

Lesson & Long-Term Vision

Casa Cool RD’s success shows how automation and strategy can turn small brands into scalable businesses. With its solid digital foundation, Casa Cool continues to deliver creativity and comfort to homes across the Dominican Republic — faster than ever.

At Bebell Digital Solutions, we don’t build websites — we build systems that sell.

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