How we helped NEXED Travel — the Dominican Republic’s cultural exchange leader — modernize lead capture and automate recruitment.
See ResultsDominican Republic
20 June 2024
Cultural Exchange & Travel
From Offline Chaos to a Seamless Lead-Driven Experience
NEXED Travel, formerly known as ODTE, is the Dominican Republic’s leading cultural exchange agency. Despite their trusted reputation, their digital operations were falling short. The team managed registrations manually via email and WhatsApp, often losing potential applicants in the process.
Without CRM integration or lead tracking, they lacked visibility into marketing performance — and growth opportunities were slipping through the cracks.
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The NEXED team dreamed of a modern, user-friendly website where students could register for programs, receive automated updates, and be guided throughout their Work & Travel journey — all while reducing staff workload.
But without automation, ad tracking, or SEO, they couldn’t scale beyond manual processes or measure real campaign ROI.
Bebell Digital Solutions reimagined NEXED’s digital presence — not as a website, but as a bilingual recruitment system that integrates marketing, automation, and performance tracking.
Developed a responsive website in English and Spanish, optimized for SEO and built to inspire trust among international audiences.
Connected lead forms directly to NEXED’s CRM for instant data capture and segmentation, reducing manual entry time to zero.
Installed Meta and Google ad pixels with conditional triggers to ensure accurate lead tracking and retargeting.
Implemented dual-language SEO architecture using hreflang tags and localized keywords for top performance in both English and Spanish search results.
The Challenge: To unify CRM, bilingual SEO, and ad tracking within one system — without losing performance or data accuracy.
We created a middleware API to ensure real-time CRM sync, solved pixel duplication with server-side tracking, and built a scalable multilingual SEO foundation for future expansion.
CRM Integration
Pixel Tracking Accuracy
Bilingual SEO Performance
Increase in qualified leads (first 60 days)
Times faster response rate
Reduction in administrative workload
“Thanks to Bebell Digital Solutions, our recruitment process is faster, clearer, and smarter. Now we can focus on helping students live the best summer of their lives.”
This project proved that automation and personalization aren’t optional — they are essential for sustainable growth. By building a bilingual, automated digital foundation, NEXED Travel now runs on a system that converts interest into opportunity and opportunity into impact.
At Bebell Digital Solutions, we don’t just build websites — we build digital ecosystems for global growth.
