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From Online Store to Digital Franchise

How Grupo Lisman scaled its uniform brand into a global digital franchise through automation and integrated payments.

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Location

Dominican Republic

Since

17 February 2021

Industry

Fashion & Health Apparel

Tagline

Moda, Elegancia y Comodidad para Profesionales de la Salud

Problem & Protagonist

Grupo Lisman is a Dominican brand known for crafting high-quality uniforms for healthcare professionals. Their garments combine comfort, durability, and style, but their operations were still anchored in physical sales and manual management.

They lacked a central digital platform to process payments, manage distributors, or sell internationally. This limited their scalability, created administrative bottlenecks, and left untapped global demand for their products.

Problem illustration - Grupo Lisman digital limitations
Aspiration illustration - digital franchise vision

Aspiration & Agitation

Grupo Lisman envisioned becoming more than a brand. Their goal was to evolve into a digital franchise model — enabling distributors worldwide to represent their products and customers to purchase directly online.

They dreamed of a system that would simplify transactions, automate logistics, and strengthen brand trust through seamless technology. But without integrated payments or franchise automation, their growth remained limited.

Strategic Solution

Bebell Digital Solutions developed a complete digital ecosystem that elevated Grupo Lisman from a traditional store to a scalable online franchise.

Digital Brand Translation

We preserved Lisman’s aesthetic of elegance and professionalism, translating it into a clean, modern digital interface that reflects their brand values: moda, elegancia y comodidad.

Franchise Management Module

Implemented a multi-user system allowing distributors to register, apply, and manage orders autonomously while maintaining brand consistency.

Payment Integration

Integrated Azul’s secure payment gateway and international processors to automate checkout and enable real-time transaction confirmation for both local and foreign clients.

Automation & Scalability

Automated inventory synchronization, invoicing, and franchise requests to free the team from manual tasks and focus on brand expansion.

Challenges & Conquest

The Challenge: Integrating Azul’s payment API and syncing distributor data without disrupting the brand’s existing workflow.

Lisman had never handled digital payments directly. Ensuring secure transactions and smooth synchronization across multiple user types required precision.

Our Conquest:

We engineered a custom integration script and implemented a two-step validation process to guarantee compliance, speed, and data integrity. The transition was completed without downtime, turning a pain point into a profit engine.

Azul Payment Integration

Distributor Automation

Operational Efficiency

Amazing Results

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Increase in online sales within 90 days

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Reduction in transaction time

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New franchise applications in first six months

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Client satisfaction rating (percent)

Results illustration - Grupo Lisman website
Testimonial author

"Mi experiencia con Bebell integrando Azul a la plataforma la puedo definir como libertad de tiempo y rapidez en cerrar ventas. Vale la pena la inversión. 100% recomendado!"

— Representante de Grupo Lisman

Lesson & Long-Term Vision

This transformation proved that with the right digital foundation, a brand can scale globally without losing its essence. Grupo Lisman is now a model of how technology empowers fashion and function to coexist with elegance.

Today, Grupo Lisman isn’t just selling uniforms — it’s building a global network of partners powered by automation and trust.

At Bebell, we don’t just build websites, we build digital franchises.

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