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From Law Office to Legal Authority

How we helped DivorcioRD dominate Google search results and automate client acquisition in the Dominican Republic.

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Location

Dominican Republic

Since

14 August 2021

Industry

Legal / Family Law

Tagline

Más de 3,000 divorcios gestionados con confianza y eficiencia

Problem & Protagonist

DivorcioRD is one of the most trusted law firms in the Dominican Republic specializing in Family Law. Despite handling over 3,000 divorce cases since 2005, their digital presence did not reflect their authority. Most clients came through referrals, and their website ranked low for essential search terms like “divorcio en República Dominicana.”

Without a strong digital foundation, they were losing visibility — and potential clients — to competitors who were investing in SEO and digital automation.

Problem illustration - DivorcioRD
Aspiration - Legal automation goals

Aspiration & Agitation

Lic. Carlos Balcácer wanted to position DivorcioRD as the go-to authority for both Dominican and international clients. The goal was to attract leads 24/7, automate inquiries, and rank organically for high-value legal searches — without relying solely on ads or manual responses.

The challenge wasn’t just visibility; it was creating trust and efficiency in an industry built on precision and credibility.

Strategic Solution

Bebell Digital Solutions engineered a comprehensive strategy combining automation, SEO optimization, and legal lead intelligence to modernize the entire client acquisition pipeline.

Google Business Optimization

Set up and optimized DivorcioRD’s Google Business profile, Maps listing, and NAP consistency to dominate local searches and mobile discovery.

SEO & Landing Page Strategy

Developed a high-converting landing page and optimized content targeting key legal terms such as “divorcio express RD” and “abogados de familia.”

Lead Automation

Integrated WhatsApp automation, contact forms, and CRM notifications to capture and respond to inquiries instantly, ensuring zero lost opportunities.

Communication Integrations

Implemented email automation sequences for case follow-ups, consultations, and document reminders, streamlining client communication.

Challenges & Conquest

The Challenge: Competing with long-established law firms already dominating Google’s first page.

DivorcioRD needed to outrank older domains while maintaining a professional tone aligned with the legal sector.

Our Conquest:

We implemented schema markup, backlink outreach, and fast-loading mobile design. Within 90 days, DivorcioRD reached the Top 3 for its primary keyword and saw a surge in qualified leads through Google Maps.

SEO Ranking Improvement

Automation Efficiency

Lead Capture Increase

Amazing Results

0

Increase in organic traffic (first 3 months)

0

Reduction in administrative time

0

Top 3 Google search ranking for “Divorcio en RD”

0

Qualified leads generated weekly

Results - DivorcioRD Performance Dashboard
Testimonial author

“Gracias a Bebell Digital Solutions, ahora podemos enfocarnos en servir y asesorar a más clientes, no en papeleo.”

— Lic. Carlos Balcácer, CEO of DivorcioRD

Lesson & Long-Term Vision

DivorcioRD’s transformation proved that automation and SEO are the modern lawyer’s strongest allies. Today, their website operates as a 24/7 assistant — capturing leads, building trust, and positioning their brand as a digital legal authority.

At Bebell Digital Solutions, we don’t just build websites — we build profitable systems for professional growth.

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