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From Cravings to Conversions

How Bebell Digital Solutions helped As Food As It Gets build the digital heart of Miami’s food hall empire — uniting five kitchens under one seamless platform for delivery, pick-up, and franchising.

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Location

Miami, United States

Since

20 December 2021

Industry

Food & Beverage

Tagline

Healthy Food, Digital Flow

Problem & Protagonist

As Food As It Gets emerged from a simple frustration — in Miami, finding healthy yet flavorful food options was harder than it should be. Despite having several vibrant kitchen concepts like Poké 305, PizzAmore, Mr. Mao Sushi, Mr. Wingman, and Biscotti Ice Cream, the brand lacked a unified system to manage online orders, payments, and communication.

Without a strong digital infrastructure, their dream of scaling and franchising the concept nationwide was being held back.

Problem illustration - As Food As It Gets
Aspiration - Vision of digital food hall

Aspiration & Agitation

Chef and founder Victoria Chediak envisioned more than a restaurant — she dreamed of a digital-first culinary marketplace where customers could browse multiple kitchens, order seamlessly, and enjoy freshly prepared meals delivered straight to their doors.

But to achieve that, she needed a partner who could transform chaos into structure — and a vision into a scalable digital business model.

Strategic Solution

Bebell Digital Solutions developed a Digital Office that acted as the brand’s operational backbone — an online ecosystem that managed orders, payments, menus, and marketing under one clean, automated interface.

Unified Ordering Platform

Designed a custom e-commerce-style experience that allowed users to explore five brands, add items from any kitchen, and check out in a single, smooth transaction.

Multi-Brand Integration

Built a modular backend structure so each kitchen could manage its own menu while maintaining centralized reporting and fulfillment control.

Foodie Newsletter System

Implemented a built-in CRM with email automation that turned customers into loyal followers with fresh menu drops, promos, and chef stories.

Franchise Partnership Portal

Created a section to attract and inform potential franchisees, laying the groundwork for national expansion.

Challenges & Conquest

The Challenge: Unifying five distinct culinary identities without confusing users or overloading operations. Each kitchen had different workflows, yet the user experience needed to feel effortless.

Our Conquest:

We built a system that made variety feel simple — a digital structure that allowed every kitchen to thrive individually while feeding the same centralized success engine. The result was an elegant fusion of food and technology, designed to scale with growth.

Operational Efficiency

Cross-Brand Integration

Scalability for Franchises

Amazing Results

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Faster average order completion time

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Kitchens unified under one system

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Operational satisfaction reported by staff

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Months to launch the entire system

Results - As Food As It Gets Dashboard
As Food As It Gets logo

“10/10!! Working with this team is the best! I highly recommend them for whatever you need in your company! Ernesto always keeps us on track and helps so much with everything we need!”

— Victoria Chediak, Chef, Founder & CEO

Lesson & Long-Term Vision

The As Food As It Gets journey proved that when food meets digital strategy, convenience becomes culture. This platform wasn’t just a website — it became the scalable foundation of Miami’s next big food empire.

At Bebell Digital Solutions, we don’t just build websites — we build profitable, growth-ready digital businesses.

Ready to turn your restaurant into a scalable digital brand?

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